My husband often tells me I’m a marketer’s dream. I’m a total sucker for a fancy display and am apt to say, “Oh my god, I NEED that!” when we’re out and about for things I clearly don’t need. I love and appreciate nice packaging and I always buy Papyrus cards, even though they’re absurdly expensive, because they’re the prettiest.
I sometimes have a love/hate relationship with this digital world when it comes to photography. On one hand, I love giving my clients digital files. Delivering them can be as easy as putting them in a Dropbox file and emailing the client. But at the same time, I feel that kind of takes the “wow” factor out of their wedding files. For many of my clients, this is most amount of money they will ever spend at one time on photography for themselves – and I feel the end product should reflect that sentiment.
I recently upgraded my final product delivery to include a Courtney McManaway Photography branded flash drive (!!!!) and a custom box with a wedding day image. I don’t want to say this packaging is fabulous…oh wait, I just did! Tina + Cory were the first clients to receive this new packaging and I just about squealed when I received it in the mail. I hope my clients love it as much as I do! :)